The world of food trends is constantly evolving, and keeping up with the latest culinary trends can be a challenge. However, social media has made the task easier in recent years. On these platforms, food trends spread like wildfire, and what’s hot one month can be long forgotten the next.
In this blog post, we’ll explore some of the hottest viral food trends that have dominated social media in 2023. From healthy options to indulgent comfort food, we’ll cover the gamut to help businesses stay on top of the latest craze.
Plant-Based Burgers
One of the biggest food trends that hit social media in 2023 was the rise of plant-based burgers. These alternatives to traditional meat burgers have taken the world by storm and come in all shapes and sizes. Many restaurants are now offering vegan burgers made with ingredients such as black beans, quinoa, and even mushrooms.
These burgers can also be found in the frozen food section of many grocery stores. Brands like Beyond Meat and Impossible Foods have been at the forefront of this movement, with Beyond Meat burgers being a fan-favorite across various platforms.
Rainbow Foods
Rainbow-colored foods have been a social media trend for some time now, but they certainly took a unique turn in 2023.
This year, social media users have been posting pictures of rainbow bagels, fruit platters, and even sushi rolls. These colorful creations are not only visually appealing but are also a healthy way to add a variety of nutrients to your diet.
Vegan Comfort Foods
Vegan comfort foods also surged in popularity on social media platforms in 2023. Previously, comfort foods were known for being high in calories and fat.
However, with the rise of plant-based meats and vegan substitutions, restaurants and food manufacturers are now able to offer healthier yet indulgent comfort foods. Some examples of vegan comfort foods are macaroni and cheese made with nutritional yeast, mushroom risotto, and cauliflower wings.
Edible Flowers
Edible flowers have become one of the fastest-growing viral food trends on social media, giving a whole new meaning to “food for thought.” These flowers are visually stunning and can add vibrant colors to salads, desserts, and cocktails. Some of the most popular edible flowers include lavender, rose, and chamomile.
Hybrid Foods
Finally, hybrid foods are also making waves on social media this year. Culinary mash-ups like sushi burritos, ramen burgers, and chicken and waffle cones are just a few examples of the creative ways that chefs are bringing together different food cultures and traditions.
While some may view this as a gimmick, others see it as a way to create new flavor profiles that can delight customers and set their business apart from the norm.
Viral Food Trends in 2023: Conclusion
Social media food trends can be a great way for restaurant owners, bar owners, and cafe owners to attract customers and stay relevant with the latest food fads. As we’ve explored here, plant-based burgers, rainbow foods, vegan comfort foods, edible flowers, and hybrid foods are all the rage this year.
By monitoring these trends, businesses can find creative ways to incorporate popular dishes and ingredients into their menus, thus staying ahead of the curve on social media and in the food industry.
